Brand from scratch
This is a full transformation, whether you’re a new business or shifting into a new direction. We start from the ground up, developing a strategy that reflects your vision, values, and the audience you want to connect with.
Everything is cyclical.
Some seasons bring small changes, but others call for a whole new landscape.
Brand new business?
Canva is great for quick marketing materials, but if you want a professional website and unique brand assets that set you apart, working with a brand designer is the smarter choice.
Here’s why:
1. A brand is more than a logo
Canva templates are a useful tool for socials and logo generators give you a quick fix, but they don’t build a brand. DIY design might seem fine at first, but as your business expands, you may outgrow it quickly.
A brand designer creates a full brand identity - building a flexible brand system that scales with your business. My aim is that your visuals, messaging, and strategy work together for long-term recognition and trust.
Standing out instead of blending in
Many Canva templates are overused, meaning your brand could look just like your competitors. My designs go beyond visuals. Creating something purposeful with substance.
By defining your positioning, audience, and messaging, your branding has a clear direction rather than just looking nice.
We want to create something unique that reflects your business values and connects with your audience.
Save time and money long-term
A cheap logo or DIY design may seem budget-friendly, but frequent tweaks, rebranding, or inconsistent visuals can cost more in the long run. Time becomes a valuable source in your business and having the capacity to focus on the things that matter, makes a huge difference.
Investing in a flexible brand system that scales with your business from the start saves you time, effort, and future expenses.
A different perspective
Whilst a brand refresh is changing the design, a rebrand is creating a new personality from scratch. It aims for a new brand image with a different angle of who you are, with a new positioning, mission, and personality that align with where you’re headed next.
What's included:
Brand Strategy: Whether you need clarity on your brand’s direction or a roadmap before updating your visuals, a strong strategy lays the foundation. Defining your positioning, values, personality, and customer journey. We go deep into your why to crystallise the motivations, mission and positioning into a flexible brand so every decision feels intentional and aligned.
Visual Identity Design: A completely custom identity including logo, typography, colour palette, icons, brand elements. Web design if requested.
Comprehensive Brand Guidelines: So you can confidently apply your new brand across all platforms.
A great fit if:
You’re launching a new business and need a brand from the ground up.
Tried DIY branding but need competent guidance now.
Your business has evolved so much that your current brand no longer fits.
You’re entering a new industry or shifting focus entirely.
You can read more about design and brand strategy on this blog here.
Starting with strategy
Not ready for a full rebrand? Start with strategy. Whether you need clarity on your brand’s direction or a roadmap before updating your visuals, a strong strategy lays the foundation. Together, we define your brand’s positioning, values, and messaging – so every decision feels intentional and aligned.
A brand without strategy is like planting a flower without roots. It may bloom for a short time, but without a strong foundation, it won’t last. A well-rooted brand, like a thriving tree, grows steadily, weathers storms, and stands the test of time.
I like to go deeper with intentional design focused on your vision & audience so it is important of aligning your brand and the journey of working together to make this happen.
Get in touch for a brand strategy workshop here.
When you get in touch, we chat in a 15 min call to finding out what your audience’ needs are, outline your project goals and go through any questions.
Then the following process happens for a creative solution orientated outcome.
FROM THE GROUND UP
We start with a workshop to lay the foundation before jumping into visuals. This is where we dive into research and discovery - exploring what your brand stands for, who your audience is, and what sets you apart. We also take a look at any data or insights you'd like to share.
The value: Uncovering key insights that guide the creative direction.
GROWING SHOOTS
Now, we shape the creative direction. Using moodboards, we explore what aligns with your vision and resonates with your audience. This step ensures the visuals don’t just look good - they connect.
Every choice is rooted in strategy + if relevant, ties into existing brand guidelines.
BLOSSOMING
This is where your brand comes to life. You receive all final deliverables, ready to use. To keep everything cohesive
I’ll also provide a style guide so you can maintain a consistent brand presence moving forward.
Ready to elevate your branding?
Not sure where your brand stands?
My free Brand Assessment Guide helps you reflect on what’s working, what’s missing, and where to go next.
