Brand Refresh SErvice
The brand as an emotional experience
Creating something more than just “what looks good”
A well-defined brand gives you clarity, confidence, and a roadmap to stay aligned and not fall for the shiny new object syndrome look. We’ve all been there.
Like a plant, a brand grows, evolves and needs nurturing.
A brand isn’t just a logo…
A brand is what people say about your business when you’re not in the room.
That includes in a nutshell of course your product or services, user friendliness of the customer journey, the visuals, customer service, how your company culture affects your employees.
If your brand is still aligned with your mission and audience or you’re looking to connect with a wider audience, but visually, it feels outdated, inconsistent, or no longer represents where your business is today – then you could consider a BRAND REFRESH.
- A brand refresh modernises and refines your existing identity while keeping the essence of your brand intact.
What's included:
- Brand Audit & Workshop: We go deep into what’s working, what’s not, and how to refine your brand’s visuals and messaging including a roadmap
- Visual Identity Update: Refining logo variations, typography, colours, graphic icons + elements for a more cohesive and modern look, website UI/UX refinements
- Messaging & Touchpoints Review: Ensuring consistency across digital and print materials.
- Full Brand guidelines + a handy short sheet to keep everything cohesive moving forward.
A great fit for small companies:
To modernise your look without losing brand recognition.
Your brand feels a bit inconsistent or outdated.
You’re expanding your audience but want to keep your core identity.
I’ll help bring your brand visuals up to date with a feel that suits your brand.
- While I focus on design, I understand that visuals and messaging go hand in hand. If you need help refining your brand’s voice, I can recommend a copywriter or guide you on how to use tools to fine-tune it yourself.
You can also check out my guide on this blog here.
Design Process
A brand without strategy is like planting a flower without roots. It may bloom for a short time, but without a strong foundation, it won’t last. A well-rooted brand, like a thriving tree, grows steadily, weathers storms, and stands the test of time.
I like to go deeper with intentional design focused on your vision & audience so it is important of aligning your brand and the journey of working together to make this happen.
This involves a brand strategy workshop so that you are excited about the brand refresh, it’s a longer lasting identity with room for mix and match in your visuals marketing materials.
When you get in touch, we chat in a 15 min call to finding out what your audience’ needs are, outline your project goals and go through any questions.
Then the following process happens for a creative solution orientated outcome.
FROM THE GROUND UP
We start with a workshop to lay the foundation before jumping into visuals. This is where we dive into research and discovery - exploring what your brand stands for, who your audience is, and what sets you apart. We also take a look at any data or insights you'd like to share.
The value: Uncovering key insights that guide the creative direction.
GROWING SHOOTS
Now, we shape the creative direction. Using moodboards, we explore what aligns with your vision and resonates with your audience. This step ensures the visuals don’t just look good - they connect.
Every choice is rooted in strategy + if relevant, ties into existing brand guidelines.
BLOSSOMING
This is where your brand comes to life. You receive all final deliverables, ready to use. To keep everything cohesive
I’ll also provide a style guide so you can maintain a consistent brand presence moving forward.
Ready to elevate your branding?
Not sure where your brand stands?
My free Brand Assessment Guide helps you reflect on what’s working, what’s missing, and where to go next.
If you need a Brand Identity from scratch, head over here.
